Wednesday, October 20, 2010

Do unemployed need 'Fairy Jobmother'? Yes, says reality TV.

Shoot! Another casting call missed. How'd that happen?

All I needed was to have been out of work for awhile and to have lost all hope of having a career. A financial setback probably would have earned me a few points, too.

Piece of cake for any of us 6.1 million Americans felled by the Great Recession and classified as "long-term unemployed" (out of work six months or longer) by the U.S. Bureau of Labor Statistics.

Really, though, I hope the participants in Lifetime's new "Fairy Jobmother" get something more out of the cable TV reality show than their 15 minutes of fame. (Even this season's recession-themed "The Apprentice" promised face time with real executives.)

The official website for "Fairy Jobmother" is a bit thin: very basic job-search and résumé-writing tips; clothing advice from the winner of Lifetime's Season 7 "Project Runway" (cross-promotion alert!); and a couple of lame-sounding "Career Kick Start Boot Camps" attended by series star Hayley Taylor that seem to offer the same tips as the website.

The events, scheduled in Los Angeles and New York City a few days before the series airs Oct. 28, suggest attendees can "Interview with a Lifetime rep," but then offer this fine print:
"This is not an offer for employment, permanent or temporary, but an offer to participate in an interview process for consideration for a three-month paid freelance job opportunity subject to Lifetime’s applicant and hiring review process. Lifetime is an equal opportunity employer."
To which I say: Huh?

Both the show and Taylor are imports from Britain, where "Fairy Jobmother" is popular. (Here's a YouTube review from a perky Brit who likens the show to "Supernanny" for the unemployed.) Lifetime has ordered eight hour-long episodes.

The cable network describes Taylor as a stay-at-home mom who started offering career advice to others as a volunteer, then parlayed that into a reality show. Points for gumption, eh fellow job hunters?

No comments: