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"FCC Report Recommends Targeting Government Ads Toward Local News" (Nieman Journalism Lab): The big news for the week was the release -- finally -- of the Federal Communications Commission's report on how the media are faring in the Internet age. The quick answer is not so well if the medium happens to be local. Nieman sees a lot of same-old, same-old in the report, but notes one new idea: Why not ensure that advertising regularly done by the federal government (e.g., armed forces recruitment ads) gets into local-market hands. Over at Poynter, assessment of the report is about the same: Where's the wow factor?
"Time to Bring Back a P.M. News Product" (Reflections of a Newsosaur): So here's a "wow" idea, courtesy of Alan Mutter: Newspaper publishers might be able to grow revenue and readers through an evening e-newsletter (delivered by tablet or smartphone) that capitalizes on what seems to be a growing habit among wired consumers of sitting down with their devices for quiet time in the evening.
"Take a Lesson from B2B Media's Experience" (Newspaper Death Watch): Another idea for publishers, courtesy of Paul Gillin, is to get to know readers as well as their colleagues in the business-to-business segment seem to. The latter's relationship, says Gillin, allows better matching of advertiser with prospective buyer, leading to "warm" sales leads that beget essential revenue.
"Online Advertising Explodes to $31B, But Publishers Getting Squeezed?" (VentureBeat): Lest we think all is rosy as the pace of online ad spending picks up, there comes word that publishers have made available so much inventory online that they've depressed the price they can command for the space.
Video interlude: One speaker was an overwhelming hit at Personal Democracy Forum 2011 earlier in the week, judging from comments in the Twitterverse. Here's one reaction, complete with the video of Jim Gilliam's presentation. (Take the time to watch it.)
- "How the Crowd Saved Our Company" (Digital First): Journal Register Co. CEO John Paton posts on his blog the presentation he delivered this week to the 10th International Newsroom Summit of the World Association of Newspapers and News Publishers, offering a progress report on his company's "digital first" strategy.
- "BxB with Deb Galant of Baristanet: Authentically Local" (Storify): Block by Block, which offers information and networking for and about hyperlocal and community news publishing, held a Twitter chat with the co-founder of Baristanet about a new endeavor, Authentically Local, which aims to counter corporate infiltration in the neighborhood (think AOL's Patch). The chat was collected on Storify.
- "A USC Annenberg Thesis Project" (Entrepreneurial Journalism): This is a monstrously long and deep dive, but worth the time if you want an exhaustive look at what's happening in journalism today, as reported by (successful) master's candidate Kim Nowacki.
- "What I Learned in Joplin" (the deadline): And if you haven't yet read the Twitter observations by the New York Times' Brian Stelter of the tornado devastation he saw in Joplin, Mo., here it is.